Double opt-in is referring to the process required to subscribe.
The reader has to first click the link initiating the subscription. A notice will appear alerting them the an email had been sent to the email requested.
In the subscribers email will be the second step. The email will contain a link and a prompt to click the link to finish the activation of their subscription.
This process stops for example someone signing up someone else without their permission. The thought process being it reduces the chance that you send to emails that have not opted in or that are typed in.
It helps you keep your returned email count down which can be important in avoiding any chance as being labeled a spammer.
Originally Posted On Quora
https://www.quora.com/What-exactly-is-a-double-opt-in-email-list/answer/Denise-Brown-643?ch=10&share=f7a2a00a&srid=u78wt8
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